In fact, you may find that none of your competitors are targeting your key terms. There’s a good chance that all of your competitors are not targeting your branded terms. Google Adwords Competitor Targeting Tip #3 – Make Sure That You Know Your Competitorsīefore you go any further with your competitor targeting Google AdWords campaign, you need to make sure that you know the competitive landscape. By finding out what your competitors are saying in the ads that use your targeted terms, you’ll have a better understanding of what you may need to change in your own ad campaigns. Not only will you be able to find out who is winning the auctions for your branded keywords, but you’ll also be able to see how they are positioning themselves. You can find out by using Google’s Ad Preview and Diagnosis tool to test out different search queries in different locations. If you plan on developing a Google AdWords competitor targeting campaign, you’re going to need to understand how your competitors are currently positioning their brand against yours in their Google AdWords campaign. Google Adwords Competitor Targeting Tip #2 – Discover How Competitors Position Themselves Against Your Brandįinding out who is bidding on your branded terms is just the start. When they come after your branded terms in their own campaigns, they could potentially drive up your cost-per-click. When you start bidding on competitor branded terms, you may start a trend after your competitors catch on to your strategy. If you notice that no one is currently bidding on your branded terms, then you need to carefully consider whether or not it’s worth it for you to start with a competitor targeting strategy. You’ll need to do a little research before you get started, but more on that later… If you find that your competitors are already bidding on your branded terms, then it’s fair game for you to do the same. Once you filter for your branded campaigns, you’ll be able to see which of your competitors has bid on your branded terms as well as how their campaigns performing. You can start looking to see who has bid on your branded terms by clicking on “Campaigns” and then navigating to the tab called “Auction Insights.” Before you start developing a Google AdWords competitor targeting campaign, you’ll want to check to make sure that your competitors aren’t also using this tactic.

It’s important to remember that competitor targeting in Google Adwords is competitive. Google Adwords Competitor Targeting Tip #1 – See Who is Bidding on Your Branded Terms Below, we’ll cover all you need to know about developing and implement a Google AdWords competitor targeting campaign. So why not target your competitor’s brand terms with your own Google AdWords campaign? Well, it’s a little more complicated than that. It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business.

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